Product Descriptions

01

Challenge

Proximo Spirits had launched Discover Mezcal, an informative website geared to educate spirit enthusiasts who want to discover the joys of mezcal. Much of the new website was made by the time I was brought on to write the descriptions on the Mezcal Cocktails page with the goal of inspiring consumers to get creative with cocktails.

02

Solution

Proximo Spirits's tone of voice is sophisticated, knowledgeable, and understated—like the skilled mixologist who knows exactly what to craft for you after a chat by the bar. I used rich detail and evocative language to convey this.