Organic Social & Product Detail Page

01

Challenge

Lavazza introduced reimagined K-Cups with more coffee (+16% increase in coffee) for a bold taste to fuel the day. The campaign's goals were to position the Lavazza Espresso as a differentiated and unique offering. We were given approved concepts (shadow and hand visuals) to execute for top and mid-funnel creatives.

02

Solution

We created assets that show how K-Cups are bursting with energy and flavor, packed in the convenience of a small pod.