Mobile, Email, Organic Social

01

Challenge

Sephora asked us to create assets for the Rare Beauty Brightening Story campaign launch to increase awareness of three new Rare Beauty products that will be available in stores and online. The target audience was Sephora's and Selena Gomez's fanbase of women 16-35 years of age who have social media fluency and stay abreast of beauty trends.

02

Solution

I researched Rare Beauty and its users and adhered to Sephora's brand voice. Email click-through rates had an average of 4.3%, push notification conversion rates were 6%, and SMS click-through rates were 9.1%