01
Challenge
Whistle™ creates smart devices that track your pet's health—every lick, scratch, and sip. And with all those daily insights, you can select an IAMS™ dog food recipe that targets their biggest health concerns. The brands partnered to support the health and wellness of pets through science, nutrition, and technology.
02
Solution
I wrote emails to promote the IAMS™ x Whistle™ brand partnership and A/B tested various subject lines and pre-headers. Average click-through rates were 4.4% and average conversion rates were 3.2%.
