01
Challenge
Kaiser Permanente asked us to create an extension of the previous year's mid-funnel creatives for the 2023 enrollment ads targeting their Colorado customers.
02
Solution
I revisited last year's top-performing creatives and put a new spin on last year's top-performing stories and Reason To Buys. I settled on an emotional appeal to Colorado’s health care shoppers that proves that Kaiser Permanente both understands their specific lifestyles, and also has universally empathetic and expert care from doctors.
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Paid Social Post Copy
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